About

Hi! My name is Hannah.

I am a copywriter and marketing coordinator with 7+ of professional experience. For the past 4 years, I've worked in the pet nutrition industry with a specialty in marketing premium dog food. My work means a lot to me because I have two pups of my own: Bruce the Black Labrador Retriever and Buster the Australian Shepherd. I put the love and passion I have for my dogs into the brand work I do every day!

Prior to joining the pet industry, I worked for a digital marketing agency. This role gave me the opportunity to work with a number of clients across various industries (tech, healthcare, retail, operations). I managed client relationships and communications, along with coordinating digital marketing campaigns.

My lifelong love of writing lead me to study journalism and communications in college. I attended Utah State University for the first 3 years of schooling and absolutely loved it there (go Aggies!). The beginning of my journalistic career began at The Utah Statesman (USU's local newspaper). My contributions to The Statesman and Dean's List GPA earned me a news writing internship at KSL in Salt Lake City. I received the Journalism Department Student of the Year award the semester after completing my internship. Although I started my career at USU, I received my Bachelor's degree from the University of Nevada, Las Vegas. I moved back to my hometown in my last year of college and transferred to UNLV to take care of my father in his final years battling Lewy Body dementia.

Offline, you'll find me reading cheesy fantasy/romance novels, cuddling my dogs, crocheting, or (you guessed it) writing. I live with my husband in our hometown of Las Vegas, NV. We love our hometown, but we also love to travel as much as possible. Our favorite trip so far was visiting Iceland--and we are already dying to go back!

Work Experience

Marketing Coordinator

Sundays for Dogs

November 2021 - present

Campaign coordination across various paid channels such as Google Ads, Meta, TikTok, ShareASale, podcast, and newsletter. Craft original SEO blog content to be cross-promoted via email, organic social, and paid social. Multiple first-page ranking articles for dog-related content. Lead weekly marketing team calls and facilitate cross-functional communications. Analyze and conduct customer interviews, surveys, and other brand positioning research projects.

Marketing Associate

PetFlow

August 2020 - November 2021

Responsibilities include managing marketing relationships with vendors, heading up communication with agency partners, coordinating with the design team to develop detailed creative requests, copywriting and editing, organizing campaigns assets, quality assurance on all marketing campaigns, creating proposals and presentations for vendors, reporting on campaign performance, and more. Content system management, basic coding and ad-hoc marketing tasks as needed.

Client Services Manager

Ntooitive Digital

July 2019 - July 2020

Manage day-to-day communications between clients and internal ad buying teams. Occasional work with marketing freelancers and contractors. Lead monthly campaign reporting, client calls, client onboarding, and campaign optimizations.

Communications Assistant

Utah State University

November 2018 - May 2019

Assisting with event planning tasks for marketing-related events, conducting interviews, doing background research and writing articles and press releases, designing, writing and sending office mass email communications to prospective students as well as current students. Working with a team to manage office social media channels. Coordinating content (written, visual) for Research and Graduate Studies website. Assisting and/or supervising other major marketing projects.

News Writing Intern

KSL (Salt Lake City NBC Affiliate)

August 2018 - December 2018

Responsibilities include being able to work in a professional newsroom, conducting interviews/research, writing articles in Associated Press format on a timely deadline, organizing pitches and working with other professionals. Stories sometimes picked up by other news outlets or by our broadcast news station, KSL.

Contributor

The Utah Statesman

2016 - 2019

Consists of writing editorials, features, and research articles about a plethora of subjects. Requires quality writing to be done on a deadline.

That's not all! Check out my LinkedIn profile for more.

Platform Experience & Certifications

Education

B.A. in Journalism & Communications, University of Nevada, Las Vegas

Transfer student from USU to UNLV. Continued study of journalism with an emphasis in media studies and digital marketing.

B.S. in Journalism & Communications, Utah State University

Majoring in journalism with an emphasis in public relations/corporate communications. Double minor in multimedia development and political science. Awarded Involvement Scholarship (2016) and Journalism Department Student of the Year Scholarship (2018). Served on the College of Humanities and Social Sciences (CHaSS) council.